Kon-Rad's Strategic Move into Fresh Produce Delivery
Leading food and beverage distributor, Kon-Rad, has officially expanded its portfolio to include the delivery of fresh fruits and vegetables. This strategic initiative, currently in a pilot phase launched in August 2025, represents a key step in the company's vision to offer a comprehensive range of food products for retail, wholesale, and gastronomy operations. The new service is initially serving a hundred customers within Bratislava, showcasing a focused approach to market penetration and service refinement.
The project is a collaborative effort between Kon-Rad and Terno real estate, which oversees the Terno and Kraj supermarket chains. This partnership enables joint purchasing of fruits and vegetables, ensuring consistent quality and competitive pricing for their clientele. Kon-Rad leverages its own fleet of refrigerated vehicles and works closely with a logistics partner to guarantee efficient and temperature-controlled delivery.
Growing Demand for Cold Chain Logistics and Warehouse Facilities
Kon-Rad's expansion into fresh produce delivery signifies a robust growth trajectory within the food distribution sector, with direct implications for the industrial and logistics real estate market. The increasing need for fresh produce delivery services inherently drives demand for specialized cold storage warehousing and efficient distribution centers. Businesses looking to rent office or warehouse space should note this trend, particularly the escalating requirements for temperature-controlled environments that can accommodate perishable goods.
The positive feedback from initial customers, who commend the quality and affordability of the service, suggests a strong market appetite. As Kon-Rad's current portfolio of approximately 50 seasonal fruit and vegetable types continues to evolve and grow, so too will the logistical footprint required to support such an operation. This creates significant opportunities for property owners and developers with facilities capable of supporting advanced cold chain logistics.
Bratislava: A Hub for Logistics and Industrial Real Estate Growth
With Kon-Rad's pilot phase exclusively focused on Bratislava and plans to make the service available to all customers in the city by the end of 2025, the capital is solidifying its position as a critical hub for logistics and industrial real estate. The company's future plans to extend its service to restaurants, bars, school canteens, hotels, and other wholesale partners will further intensify the demand for strategically located warehouse and distribution facilities across the region.
For businesses seeking to invest in or rent commercial space, Kon-Rad's strategic moves highlight a dynamic market. Opportunities are emerging for modern warehouse facilities, particularly those offering advanced cold storage capabilities, last-mile delivery solutions, and access to key transportation networks in and around Bratislava. This expansion underscores a broader industry shift towards more sophisticated and specialized supply chain solutions.
Source: systemylogistiky.sk
